Micromax has launched two new entry-level smartphones in the Indian market, called the Bolt Supreme and the Bolt Supreme 2. The 3G-enabled smartphones have been priced at INR 2,749 and INR 2,999, respectively. Both smartphones will be available via retail stores and are aimed at first-time smartphone users.
The Micromax Bolt Supreme features a 3.5-inch display. It is powered by a 1.2GHz quad-core processor along with 512MB RAM and 4GB internal storage, which can be further expanded up to 32GB via a micro SD card. It runs Android 5.1 Lollipop OS. The new smartphone features a 2MP rear camera with LED flash, and a VGA [0.3MP] front-facing camera. The dual-SIM smartphone is backed by a 1200mAh battery. It come in Champagne White, and Grey & Black dual-tone colour options.
The Micromax Bolt Supreme 2 sports mostly similar specifications as the Bolt Supreme. However, it features a larger 3.9-inch display and a 1400mAh battery. It will be available in a Grey colour option, and comes with a free flip cover.
“We are extremely proud to shatter another performance-price barrier by launching the Micromax Bolt Supreme range – quad-core chipset based smartphones below Rs. 3,000. We believe that the first time smartphone buyers will fuel the growth of the category. It is imperative we give them a fantastic first time experience – in performance, connectivity, screen quality and battery life. The Micromax Bolt Supreme smartphones combine all these benefits in one and at super-affordable price points,” said Shubhajit Sen, Chief Marketing Officer, Micromax Informatics.
With these new smartphones, Micromax is trying to strengthen its position in the entry-level smartphone segment. The low-budget smartphones can be expected to find first-time smartphone users looking for a change. What do you think about this device? Do let us know in the comments section below!
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