Over the past few years, Facebook has emerged as one of the best social networking platform and has been the key to connect different people across the globe and it has witnessed a huge rise in new user adoption and with that comes the opportunity for various brands to interact directly with its existing customers and attract new ones. Facebook announced the launch of Facebook pages at the end of November 2007 and since then Facebook has been attracting many organizations, companies, communities to create their own pages which may showcase company’s profile for other users on the network who wish to get in touch with the company. It also allows privacy settings based on network.
Before starting off with creating a Facebook fan page, try defining the purpose of the page being created. Consider few questions like below.
Why do you want a Facebook fan page?
If you want to create a fan page just for a reason that ‘everyone else has one’ you may have to rethink. Fan pages have emerged as an online marketing era to disseminate the news among users and it is termed as free advertising. Instant opt-ins, promotes interaction, easy to manage, fast indexing are the other features of a fan page.
How will your fan page differ from your website?
Think about what your fan page offers which is different form your website. Bring in factors that will keep clients attached to the page and subscribed. Generally, the more interactive a page is, greater the success.
The process of creating a fan page on Facebook is simple and can be done easily by following the steps as mentioned below.
Learn How to create Facebook Fan page
1. Click on the link to start creating a fan page:
The page will prompt you to select a category to which your fan page belongs to. You can choose from Local Business, Company, Organization or Institution, Brand or product, Band or public figure, Entertainment, Cause or Community.
Depending on your selection, you will be asked to choose a category and a company name which would be reflected on your fan page. Agree to the Facebook pages terms and click ‘Get Started’.
2. Next procedure will include three steps. Step one being the profile picture, which could be imported from your website or could be uploaded from computer. The next step is to build the popularity of your page by suggesting and inviting friends. The user can also share the page on his wall by checking the option. The third step is to provide basic information so that people who visit your page can know more about it.
Make complete update of information and that’s it, you have successfully created a Facebook fan page. Moreover, you can edit settings by clicking the ‘Edit Page’ on the top right of the fan page which lets you change the profile picture, manage permissions and manage admins. The Facebook fan page can be permanently deleted by clicking on the ‘Edit Page’ and then choosing ‘Manage Permissions’ and selecting the ‘Delete Page’ option at the bottom. Facebook asks for confirmation, click ‘Delete’ to end the process.