In case you happened to miss the earlier discussions about Google Authorship Markup, Google has taken page authority as a serious factor for Search ranking. If your blog is under surveillance of Panda algorithm, your authority could help you a lot. I just received a mail from Google today stating that I’ve established my authorship at Google. That means my photo and a link to my profile will precede my content in search results.
As now I have it for my blog, I want to get it for techtipsapp as well. Getting the Google Authorship Markup is not difficult as I thought it might be.
We can get it in just a few simple steps. Those who did not prove their authorship in Google, can wrap up this piece of writing about getting the authorship markup in just a few simple steps.
The visual effect of Google Authorship brings the author’s picture along with their posts in the Google search result page. This makes your post more credible and prominent in the search results. It is actually a way for Google to determine the content authority.
Well, before I go ahead I would like to state the benefits of this feature.
The authorship can strengthen the SEO value of the pages published by you. Google rolled out this feature to determine and identify the content author and his authority. In Google Plus account you can link your bylined content with the about page. To put it simple, Google allows you to connect your Google+ accounts with your published content online. It establishes a connection between your post in search results and your name.
Benefits of Google Authorship Markup
- Better Click through Rates : A post with authorship markup is considered as more reliabl.e and the reason behind is that you are more likely to trust someone if you see their face. People usually choose the search result with a face.
- Helps improving your Online Presence : Google Authorship Markup shown in the search results confirms you as an expert in your niche which further brings an increased traffic to your blog.
- More followers on Google : When your post appears in the search results, it has a link of your Google + profile which helps you getting more Google+ followers.
- Rank in Search : The precious thing that every publisher or author wants is a good position in Google SERP. And the authorship tag can lead you well into your business.
How To Setup Google Authorship Markup
First of all you need to connect your website to your Google Plus profile. Go to your Google Plus profile and click on ‘About’.
Scroll down the page and go to ‘Contributor to’ and click on ‘Add Custom Link’. If you already have some of your blogs added there, you will see the tab ‘Edit’ instead of ‘Add Custom Link’.
Fill-in the required details with ‘Name of the blog’ and URL.
Now add the following at the header section (before </head> tag ) of your blog or website page.
<link rel="author" href="Google Plus profile URL"/>
If you are using WordPress, install Yoast’s WordPress SEO plugin and update the user profile’s Google+ field. For multi-author blog every author should update their Google plus id at their user profile in WordPress.
You are done! You can check the snippet preview of how your links in SERP will look like using the Google rich snippets testing tool.
Google will not display your image with search results immediately; it will take some time. You will get an email from Google when your Google Authorship is approved.
Note: Google will show your reputation in the search results only for the posts which are indexed.
Wasn’t that simple? If you have any query or doubt about how to get the Google Authorship markup, you may leave a comment in the comment box below.