Email marketing refers to directly sending the commercial email to a group of potential or regular customers to promote your product. Email marketing is not only concerned about sending the latest updates in your company or just a promotional message to your customers, but is actually a way to stay connected with the regular customers and also with the potential ones as well.
In the today`s world where Email marketing is considered as the best way to communicate with the users, we have a complete list of Email marketing tools. Among them, GetResponse and Mailigen are the ones which are considered the best.
GetResponse VS Mailigen
GetResponse is the marketing tool that is used by a number of people because of the features it provides. The features of GetResponse cannot be found in any other email marketing tool in such a reasonable price that GetResponse provides. It connects with its users in a better way and guides them properly in running their campaigns. It is the easiest marketing tool to be used.
GetResponse is used in 180 countries. And every month, more than 1 billion people start using it. It also helps in maintaining the list of contacts and creating your marketing campaign a professional one. It also helps in finding the information and tool that will make it easy to reach your potential customers.
GetResponse provides turnkey newsletter publishing and hosting features, unlimited number of auto responders to deliver correct information instantly to your audience and convert them into paying customers. It gives fully automated list hygiene and anti-spam practices. GetResponse can be used without any difficulty, as the company states is as “world’s easiest email marketing”.
Mailigen is another email marketing tool which is web based and online. It will help you in creating marketing campaigns and then critically evaluate them for improvement. The best part about Mailigen is that, it is absolutely free for the first time and you can do all the work without hiring expensive programmers. It provides you with Professional email templates, in-depth reports and statistics, and top notch deliverability. Mailigen is a simple tool to use as the company states “make it flexible, easy to use and cost effective”.
Comparing GetResponse and Mailigen
Free trial is very necessary for every user. Everyone wants to go through the features and working of the product so that they will get to know that whether they like it or not. That will be the point when they will make decision regarding buying that Email marketing tool or not.
GetResponse gives free trial for the first 30 days. You just have to write your email, your first name, and your password to create account. After that you can start using it. You do not need to put in your credit card details to sign up for the free trial. Also, they provide all features in trial. No any restriction at all.
Mailigen on the other hand also offers a free trial of 30 days. The requirements for creating a free account are similar as GetResponse.
Autoresponder allows the user to send emails automatically to its customers on the basis of time or event. Autoresponder feature is one of the most essential features in an email marketing tool because most of the times companies do not have time to send emails to each subscriber regarding an event or anything happening in the company. An autoresponder can do the job.
GetResponse has autoresponder 2.0 that can send emails according to the event and it requires minimum effort. It offers unlimited messages, flexible scheduling, and super easy template design for your convenience.
In Mailigen, you can also send emails automatically to your subscribers after creating autoresponder by a form available on the website. However, Mailigen does not use version 2.0 of autoresponder like GetResponse does.
Pricing is one of the 4Ps of any business. It is essential to do the right pricing because it impacts the behavior of the customers.
Considering GetResponse first, its pricing starts with $15 per month and the list size is 1000. It offersEmail Marketing, Autoresponder 2.0, and Landing pages (Basic). The most popular package is Pro which costs $49 per month and the list is 5000. Pro package offers Email Marketing, Autoresponders 2.0, Landing pages (Pro), and Webinars 100.
Mailigen’s first package is $10 per month ($8 if paid annually) and offers unlimited send out, online surveys, and 20 free SMS credits. The most popular package charges $25 per month ($20 if paid annually) and offers unlimited send out, online surveys, and 20 free SMS credits.
And if you have very large number of subscribers, you should see this:
The high charges are justified by GetResponse.
Preferences tell us that how much the product is being liked by the people or the companies they have been designed for. They also inform us about the popularity and the credibility of the product or the service. To know which of the two Email Marketing tool is most popular, we can either see the reviews or the companies that are using them.
Mailigen is liked by many companies including BMW, Bosch, Oriflame, Mindshare, Honda, and many others. The never ending list is also present at the website.
On the other hand, GetResponse is featured in Forbes, CNN, Huffington Post, Technorati, Mashable, and Examiner. Below you can also see some user testimonials about GetResponse.
This tells us that it is a draw because both the Email Marketing tools are liked or used by large number of big brands.
The Final Result
To make sure that which of the two Email Marketing tool should be used by your company, you may visit their websites to get more information. The above provided information can help you in the decision making because some of the very important and the main features have been discussed. You can consider them and evaluate critically to understand them more. Although GetResponse charges more than Mailigen butthe services provided by GetResponse and the features are just unbeatable. What do you prefer for your company, cheap Email marketing tool and decrease in number of customers and decreased sales or a little bit expensive Email marketing tool and increase in customer loyalty? I think you should go for the long term benefit and by using GetResponse. Still, the choice rests in your hands.